Financial advice you can trust.
UK-wide advice across mortgages, protection, pensions and investments.
Pia Financial Solutions is a national financial advice practice that is committed to providing high quality, value for money, personalised, financial advice to both individual and corporate clients.
Our story
Founded in 2007 by Nick Hayes and Company Secretary Debbie Reynolds, Pia Financial Solutions has grown into a UK-wide team of experienced advisers. In 2011, we became part of The Openwork Partnership, further strengthening our commitment to clear, personal financial advice and adding pension and investment advice to our suite of services.
Our journey is defined by steady growth and a focus on honesty, integrity and respect and we remain dedicated to providing long-term support to our clients.
We operate in a wide range of areas in the financial advice market including mortgages, protection, general insurance, commercial finance, pensions and investments. We have advisers who specialise in each of these areas and this means that we can provide expert advice in all of these disciplines.
We aim to make working with us as easy as possible and offer appointments at your home or office at a time that is most convenient to you and are also happy to make use of technology to enable us to work remotely when required.
“Pia made everything understandable and stress-free.”
J. Smith
Client
“Helpful, approachable and totally professional!”
S. Patel
Homebuyer
“Exceptional service from start to finish.”
A. Brown
Investor
Meet the team
Nick Hayes
Managing Director & Founder
Over 35 years of business management experience and committed to making Pia Financial Solutions one of the most admired and respected Financial Services companies in the UK.
Ian Middlemass
Head of Operations
Extensive experience in business management and operations alongside a successful career as a Mortgage and Protection Adviser committed to providing great customer service
Adrian Wiliams
Head of Supervision and Wealth Management
Bringing over 26 years of industry experience across mortgages, protection, pensions, and investments, Adrian specialises in providing expert pension and investment advice while overseeing both his wealth and mortgage teams. Adrian is dedicated to training, mentoring, and supporting his teams to deliver high-quality, client-focused financial solutions.
Ieysha Sarai
Head of Adviser Development
With 20 years of experience in mortgage and protection advice, Ieysha now leads Adviser Development, focusing on supporting advisers to deliver positive client outcomes and maintain excellent advice standards
Sharon Hall
Partnership Development Manager
Building strong professional affiliations with trusted partners such as estate agents, solicitors and accountants. Maintaining long-term relationships that create valuable referral opportunities by understanding each partner’s requirements and focussing on delivering great outcomes for clients.
Natasha Baines
Marketing Co-ordinator
Developing and maintaining a wide range of marketing materials across digital and print, making sure everything is accurate and compliant. Managing our communication with clients ensuring they are kept up to date with relevant information and market changes.
Karen Pople
Office Manager
Managing our busy administration office, making sure everything runs smoothly behind the scenes and that cases are progressed efficiently from start to finish. Overseeing day-to-day operations, supporting the administration team, maintaining service standards and ensuring advisers and clients receive a prompt, professional service
Our Administration Team
Amy Thomson
Susan Hudson
Paul Hudson
Callum Elliott
Laura Aitken
Our UK-wide adviser network spans over 70 professionals, offering
nationwide coverage from Scotland to the South Coast.
Partners & regulation
Pia Financial Solutions is a trading name of Pia Financial Services Ltd and an appointed representative of The Openwork Partnership. Openwork Limited is authorised and regulated by the Financial Conduct Authority. Pia Financial Solutions is also an appointed representative of Commercial Finance Brokers UK Ltd for consumer credit activities. Information for UK residents.
Our partner network underpins our high service standards.
As needs and circumstances change over time, we believe that it is important to make sure that your financial plans are reviewed on a regular basis and we therefore maintain contact with our clients to ensure that the plans we put in place continue to appropriate for your current requirements.
YOUR HOME MAY BE REPOSSESSED IF YOU DO NOT KEEP UP REPAYMENTS ON YOUR MORTGAGE
The value of your investments and any income from them may fall as well as rise and is not guaranteed. You may get back less than you invest
