Cookie Policy
How we use cookies
Last updated 5 June 2026
This Cookie Policy explains how Pia Financial Services (“we”, “us” and “our”) uses cookies and similar technologies on piafs.co.uk. It should be read alongside our Privacy Policy. When you first visit, non-essential cookies are switched off until you choose to accept them, and you can change your mind at any time.
What are cookies?
Cookies are small text files that a website places on your device when you visit. They help the site work properly, remember your preferences, and let the site’s owners understand how it is being used. Some cookies are essential for the website to function; others are optional and are only used with your permission.
The cookies we use
We keep cookies to a minimum and we do not use them for advertising. The cookies on our website fall into two groups.
Strictly necessary — always on
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Remembers whether you accepted or rejected cookies, so we don’t ask again on every page. Stored locally on your device until you clear it. This cannot be switched off.
Analytics — optional, only with your consent
With your consent we use Google Analytics to understand how visitors use our site, for example, which pages are most useful, so we can keep improving it. These cookies are only set after you select “Accept all”.
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Google Analytics - distinguishes individual visitors. Expires 2 years after it is set or updated.
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Google Analytics - keeps track of the session state for our Analytics property. Expires 2 years after it is set or updated.
How we block cookies until you choose
Until you make a choice, analytics cookies are blocked by default using Google Consent Mode. We only enable them once you select “Accept all”. If you select “Reject all”, no analytics cookies are stored and any that already exist on your device are removed.
Changing or withdrawing your consent
You can change your mind whenever you like. Select the “Cookie settings” button in the bottom-left corner of any page to reopen the cookie banner and update your choice. You can also delete cookies through your browser settings. Choosing to reject cookies will not affect your ability to use our website.
Changes to this policy
We may update this Cookie Policy from time to time. Any changes will be published on this page along with a revised “last updated” date.
Contact us
If you have any questions about this policy or how we use cookies, please get in touch.
Pia Financial Services
98A Front Street, Chester-le-Street, DH3 3BA
Telephone: 0345 226 2831